RADIO is not a dying medium as some would have you believe, going on research done both here in Australia and overseas.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
AM and FM are the main ways of getting to a radio to audience - but certainly not the only way. There’s satellite, there’s DAB and HD, then there’s the internet, and there’s other ways too.
Nowhere is this more the case than the UK, where radio listening to AM and FM are only around 50% of all listeners. People in the UK are now becoming accustomed to listening to radio in many different ways.
The latest study that’s just been published showed a survey of 621 children aged between 9-14, states that, yes, kids are still listening to the radio.
It found that 74 per cent of British kids listen to radio every week and 68 per cent profess to liking or loving it. So, that oft-repeated quote that kids don’t listen to radio is basically rubbish.
But … they’re not all, listening to the radio in a traditional way.
Some 20 per cent listen to radio on their laptop or PC and about 25 per cent listen to radio through the TV (most TVs now carry radio channels). Those that use these platforms listen for the same amount of time as the traditional radio - just over ten hours a week.
Almost 30 per cent listen to radio through their smartphone or tablet: and those that do are listening longer, almost 13 hours a week and over 15% are listening to catch-up services via apps, again, for about ten hours a week.
So, not only are tomorrow’s adult listeners still tuning in to radio, they’re tuning into radio on more platforms than anyone else.
Radio’s future is bright and radio’s future appears is multi-platform.
All the classics
IF your taste in music is Classical, 2MCE has you covered on Tuesday evenings from 8pm to 10pm with the “Great Sounds of Music” program.
Long-serving presenter Judy Rutherford has been hosting this program for over 30 years now but shares the responsibilities these days with Roger Hargraves and Marguerite McKibbon.
Judy’s original partners John Suttor and John Hutchinson have both passed away in recent years but their memories live on through the great sounds of the world’s best composers and orchestras from over the decades.
So if classical music is for you join the team each Tuesday night to relive the great classics.
One hit wonders
AGAIN this Saturday, Retro Top 40 will be a themed program featuring One Hit Wonders, that actually made it to No 1 on the charts, but then we never heard of them again.
Musical history is scattered with one hit wonders, but what made these bands, individuals or duos so popular, but they could never repeat it.
Find out on Retro Top 40 with Tim Williams this Saturday from 4pm.