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Understanding public media's most engaged podcast users

Understanding public media's most engaged podcast users

· 1.7 minutes to read

This article is at least a year old

  • Understanding public media’s most engaged podcast users” is a new piece of (US) work from Edison Research - focusing on “the super listener”. Lots, and lots, of good research and some nice infographics here too.

  • Inside a successful niche podcast launch is a good case study with lots of helpful advice from Jeremy Enns.

  • Yesterday, we reported that much of Apple Podcasts is broken, with “New and Noteworthy” in most sections being stale for at least 18 months. Correspondents in the UK report that many entire categories are similarly stale, with the home-page for “Kids and Family”, as one example, not having changed for over one and a half years. It’ll be interesting to see whether Apple cares.

  • A podcasting studio is rapidly being seen as a pre-requisite for working space. Here’s one such example in Ipswich MA, US.

  • Legal papers served against, among others, Patreon appear to contain - apart from some quite unpleasant behaviour on the face of it - some interesting stats around Patreon and podcast advertising (page 7).

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  • Listicle: 10 best political podcasts, from a publication in Pittston PA, US.

  • A German tweet asks: “any good German-language podcasts that you can listen-to while running?” If you speak the language, you might find the responses useful.

  • Chris Ashmore from BE Productions shares best podcasting practice on a Perth WA, Australia-based marketing agency website.


    This link is no longer available, as at Jul 27 2023
  • What I learnt producing a podcast for a college, by Jackie Vetrano. The college is Skidmore College in Saragota Springs NY, US. One thing you need? “Buy in — you can’t do this within your own silo.”

  • A student magazine about podcasts, called Podium, is launching in London UK soon. Want to be in it? Get in touch with Zhoé.

  • My Beauty Chat, a twice-daily show on the Amazon Alexa, is new from Hearst, a large US magazine publisher: a “voice-first” brand. L’Oreal sponsors a segment within it. Because it’s worth it.

Companies mentioned above:
Amazon logoAmazonApple logoAppleApple Podcasts logoApple PodcastsEdison Research logoEdison ResearchPodium logoPodiumPodium logoPodium

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