Business
Spotify’s Playlists Are More Powerful Than Radio
But how will the company cash in?
Cardi B performs at Spotify’s RapCaviar Live at Aragon Ballroom in Chicago on Oct. 20, 2017.
Photographer: Barry Brecheisen/Getty ImagesThis article is for subscribers only.
Spotify’s mixes are replacing radio as the most powerful promotional tool in music. Monetizing them is also the company’s best shot at reversing its operating losses.
Landing at the top of Spotify’s most popular playlists all but guarantees a song will become a hit
Today’s Top Hits
19.4m followers
A selection of the most listened-to songs on the streaming service, curated by Spotify reps. This is the new Top 40.
RapCaviar
9.1m followers