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Report: Over Half of Daily Radio Listeners Only Listen In-Car


Edison Research
Edison Research

The radio industry knows the importance of in-car listening to the medium. New data from Edison Research to be explored at The Radio Show in September shows how crucial the car really is. Americans are more likely to listen to audio in their cars or trucks on any given day than even in their homes, according to Edison's Share of Ear study. The car is by far the most popular place for people to listen to AM/FM Radio content.

More than half of all Americans age 13 and older report listening to radio in their cars on any given day. And Share of Ear shows that more than half of all people who listen to radio on any given day listen in their cars and in no other location.

As the above graphic shows, the younger you are, the more likely they are to listen to broadcast radio exclusively in the car. Nearly two-in-three of those ages 13-34 who listen to AM/FM Radio on a given day listen in the car and nowhere else.

These findings, and many others will be presented in a session called "Miles Different: In-Car Audio 2018" on September 27 at The Radio Show. Edison's Larry Rosin will summarize data from Share of Ear, Infinite Dial, and a tracking survey performed with NPR, to show the state of in-car audio today.

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Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

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