And finally tonight, to a good old-fashioned stuff up, and a beauty spot that was anything but beautiful.
Here’s an advertisement that ran on Nova FM in Adelaide one afternoon, a fortnight ago. Listen carefully, or block your ears, there is some ugly language:
ANNOUNCER: Check out these local gigs, deals and events around Adelaide …
Get your kids’ ears pierced at Essential Beauty now for just $42.95. Mutilate those little cunts beyond recognition with double operators and minimum fuss. Book at EssentialBeauty.com.au.
- Nova 919, 13 November, 2019
Yes, it’s a shocker. They really said that.
Now you won’t be surprised to hear that was not what national beauty salon chain Essential Beauty had in mind when it decided to advertise on Adelaide’s most popular radio station.
CEO Matthew Katalinic told us he’s:
... very disappointed with the actions of Nova and its staff which resulted in the airing of an unauthorised advertisement.
… Essential Beauty would like to apologise to any listeners who may have been offended ...
- Email, Matthew Katalinic, CEO, Essential Beauty, 25 November, 2019
So, how did the company’s message get so, um, mutilated?
Well, it was all a nasty case of human error. The station wasn’t pointing fingers but told us in a statement:
NOVA sincerely apologises for this offensive advertisement. This is inexcusable and we have taken urgent and serious action to find out how it happened and ensure it cannot happen again.
- Email, Nova Entertainment spokesperson, 25 November, 2019
So rest assured, the next time you hear ads for Essential Beauty they won’t sound like that.
And you can bet the company won’t be paying for them for some time to come.
