On average, Americans age 13+ listen to about 4 hours of audio every day, with the largest share of time spent with AM/FM radio (Edison Research, Share of Ear®, 2019). While this may seem par for the course, the audio landscape is changing dramatically, and it’s not just about new technologies and distribution formats, either. The type of content people are listening to is shifting.
You are invited to join Meg Goldthwaite, Chief Marketing Officer from NPR, and Megan Lazovick, Vice President from Edison Research, on November 12 at 2pm ET as they host a live, online presentation of the findings from the first-ever Spoken Word Audio Report. The report explores consumer behavior in the spoken word audio category, which has seen substantial growth in recent years.
-How the spoken word audio category has changed in the last five years
-How the balance between music and spoken word content consumption is shifting
-The role spoken word audio plays in consumers’ lives today – from where people listen to when people listen
-What people are looking for from spoken word content on different platforms
…and more!
The Spoken Word Audio Report is derived from a national quantitative survey and analysis of in-depth, one-on-one interviews. It also includes five years of previously unreleased tracking data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.
